Letter from UNWTO

Letter of Invitation

Dear Principals’ of eminent schools /colleges of the world

Warm greetings from our institution

We are delighted to inform you that the United Nations World Tourism Organisation (UNWTO) has acknowledged our endeavour to celebrate the International Year of Sustainable Tourism for Development as part of our 12th International Innovation Day. (The UNWTO acknowledgment is appearing at the back of the cover page of this brochure).

The UNWTO defines sustainable tourism as tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. In designating 2017 as the International Year of Sustainable Tourism for Development, the United Nations General Assembly noted “the importance of international tourism in fostering better understanding among people everywhere, in leading to a greater awareness of the rich heritage of various civilisations, thereby contributing to the strengthening of peace in the world”. Travel helps opens the doors to intercultural exchange and dialogue. With over 1.2 billion people now crossing international borders each year, tourism represents a golden opportunity to break down the barriers of ignorance and prejudices. Tourism has also the potential to contribute, directly or indirectly, to the 2030 Agenda for Sustainable Development. The UNWTO data shows the significance of tourism as a vehicle for job creation, generating revenues for host communities, representing around 1 in 11 jobs worldwide.

This year is also important for every individual in his capacity as an inhabitant of the planet Earth – for you and for me. Each one of us is responsible for contributing our bit to protect the natural yet depleting resources of our planet. We can start by making a mental commitment towards conserving our planet’s energy resources. As a tourist we can take simple steps like switching off the lights in hotel rooms, unplugging electrical appliances when not in use, showering instead of bathing and not asking for linen change every day unless necessary. These are a few of the little yet significant things that will help save energy and water. We can also go on a trip as responsible travellers by reading the Global Code of Ethics for Tourism. Above all we must remember that the planet and its resources are limited and it is our responsibility to protect it by using it sensibly.

It is an honour and privilege to welcome and invite your esteemed institution to participate in our annual contest which is celebrated to propagate the vision of Dr. A. P. J. Kalam and is dedicated to the awakening and nurturing of the spirit of innovation. We also thank each and every participating school for their valuable contribution in keeping the IID event a relevant, vibrant and active event.

Children and youth have the greatest stake in the future, so they must be engaged as agents of innovation and change. Young people around the world have made valuable contributions to sustainable development and these efforts must be considered while developing a policy that aims to support and encourage innovation.

Involving pupils & students is the best choice when we talk about CREATIVITY! School is the place where creativity and education play a fundamental role for the intellective growth of the citizens of tomorrow. In the following pages you will find various contests based on the above mentioned themes. It will be interesting to find through these contests how the students think about them. Once again, like the previous years we hope to get a keen response from the students who may submit their innovative ideas in the following fields:

  • Essay writing contest
  • Art contest (Colouring / painting)
  • Photography contest
  • Poster Making contest
  • Cartoon Art contest
  • Collage Making contest
  • Portrait Drawing contest
  • Calligraphy contest
  • My view on SDGS
  • Sustainable Tourism Campaign
  • Slogan Writing on Responsible Traveller
  • Calligram contest

The event will be held in four groups:

  • Group Primary (9 to 10 years)
    Classes IV and V
  • Group A (11 to 13 years)
    Classes VI, VII and VIII
  • Group B (14 to 15 years)
    Classes IX and X
  • Group C (16 to 18 years)
    Classes XI and XIII

This is an off-campus event. The entries will be accepted by post. The last date for the submission of entries is 30th October 2017.

Be a part of our celebration once again as we heartily invite you to share our thoughts with us regarding the event by dropping us a line on our e-mail: joplingroad@cmseducation.org & encouraging participation amongst the students. May you all make innovations a way of life.


Mrs Manju Nautiyal
Convener, 12th International Innovation Day
Principal, City Montessori School
Jopling Road Campus, Lucknow


Dr Jagdish Gandhi & Dr Bharti Gandhi

Founder-Manager & Founder-Director

The world is experiencing an important moment in economic, skill and developmental growth. Government, public and private efforts and partnerships in nearly all parts of the world are being fostered to give impetus to the holistic progress of nations and their people. However, as we progress, we are faced with new challenges to sustainability. Some key issues like inclusive growth, access to quality education and health...

Prof Geeta Kingdon


Dear Participants,

Innovation drives development and progress. Dr. APJ Abdul Kalam, the great scientist and former President of India had said, "The Final result of learning is the application of knowledge and skills by the individual for the benefit of the society, nation and the world." The International Innovation Day commemorates Dr Kalam's birthday and is an effort to sensitize...

Ms Susmita Basu

Head, Quality Assurance and Innovations Department

There is yet a lot to be done!

Everything in the world remains to be done or done over. The greatest picture is not yet painted, the greatest play isn’t yet written and the greatest poem is unsung. There isn’t in the entire world a perfect railroad or an accurate law. Physics, Mathematics and the most advanced sciences are being fundamentally revised...

Rules & Regulations

This competition is being organized by post.

The events are categorized into 4 groups namely group Primary, A, B and C.
Groups         Age
Primary :    09 – 10 years IV, V
A            :    11 – 13 years VI, VII, VIII
B            :    14 – 15 years IX, X
C            :    16 – 18 years XI, XII

Any number of entries from one school are welcome. (only essay writing and slogan writing entries have been restricted to 10 per group)

Entries that do not conform to the rules for each contest will be disqualified. Entries once received will not be returned.

It is not essential for students to participate in all events.

All the entries must carry the name, class, age, group, school’s name, school’s address and the name of the city on the reverse side of each entry in BLOCK LETTERS.

The entries must reach the Convener, International Innovation Day through the Principal of the participating institution with a covering letter by 30th October 2017.

We request you to kindly make a compiled list of all the participants in your covering letter clearly mentioning the name of the contest, name of the child along with the surname and respective group. Under each contest all the names of all the participants should be listed together. If a child has participated in more than one contest he/she should be listed under each contest separately.

Regarding Sustainable Tourism Campaign (school category) we request you not to send the list of names of the participants. We will be awarding only one participating/ winning certificate in the name of school

Please confirm your participation and drop in a line regarding the event via email : joplingroad@cmseducation.org by 20th August 2017.

There is no participation or registration fees.

Kindly adhere strictly to the size and colour of the card sheet given for all the contests. Border your entries with the instructed colour of the tape given.

Each entry should be the work of one student. No group submission will be accepted except for Sustainable Tourism Campaign .

Please note that classes 4 & 5 will only participate in Essay Writing, Art Contest and Sustainable Tourism Campaign.

An eminent panel of Judges, expert in their fields will grade all the entries and selected winners will be awarded prizes. All participants will be awarded a certificate of participation.

The judges’ decision will be final.


The International Innovation Day offers unique opportunity to students around the world to submit their innovations in any field

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The year 2015 has been a milestone for global development as governments have adopted the 2030 Agenda for Sustainable Development along with the Sustainable Development Goals (SDGs). Tourism has the potential to make a huge contribution to the global development agenda and the Sustainable Development Goals (SDGs). Travel & Tourism is specifically recognised within three of the SDGs - for its role in driving economic growth and employment (Goal 8), for the opportunity to achieve sustainable consumption and production (Goal 12), and its importance in providing sustainable livelihoods in coastal areas (Goal 15). However, Travel & Tourism touches all 17 SDGs in some way.

End poverty in all its forms everywhere

As one of the largest and fastest growing economic sectors in the world, tourism is well-positioned to foster economic growth and development at all levels and provide income through job creation. Sustainable tourism development, and its impact at community level, can be linked with national poverty reduction goals, those related to promoting entrepreneurship and small businesses, and empowering less favored groups, particularly youth and women.

End huger, achieve food security and improved nutrition and promote sustainable agriculture

Tourism can spur agricultural productivity by promoting the production, use and sale of local produce in tourist destinations and its full integration in the tourism value chain. In addition, agro-tourism, a growing tourism segment, can complement traditional agricultural activities. The resulting rise of income in local communities can lead to a more resilient agriculture while enhancing the value of the tourism experience.

Ensure healthy lives and promote well-being for all at all ages

Tourism's contribution to economic growth and development can also have a knock-on effect on health and well-being. Foreign earnings and tax income from tourism can be reinvested in health care and services, which should aim to improve maternal health, reduce child mortality and prevent diseases, among others.

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

A well-trained and skillful workforce is crucial for tourism to prosper. The sector can provide incentives to invest in education and vocational training and assist labor mobility through cross-border agreements on qualifications, standards and certifications. In particular youth, women, senior citizens, indigenous peoples and those with special needs should benefit through educational means, where tourism has the potential to promote inclusiveness, the values of a culture of tolerance, peace and non-violence, and all aspects of global exchange and citizenship.

Achieve gender equality and empower all women and girls

Tourism can empower women in multiple ways, particularly through the provision of jobs and through income-generating opportunities in small and larger-scale tourism and hospitality related enterprises. As one of the sectors with the highest share of women employed and entrepreneurs, tourism can be a tool for women to unlock their potential, helping them to become fully engaged and lead in every aspect of society.

Ensure availability and sustainable management of water and sanitation for all

Tourism can play a critical role in achieving water access and security, as well as hygiene and sanitation for all. The efficient use of water in the tourism sector, coupled with appropriate safety measures, wastewater management, pollution control and technology efficiency can be key to safeguarding our most precious resource.

Ensure access to affordable, reliable, sustainable and modern energy for all

As a sector that requires substantial energy input, tourism can accelerate the shift toward renewable energy and increase its share in the global energy mix. Consequently, by promoting sound and long-term investments in sustainable energy sources, tourism can help to reduce greenhouse gas emissions, mitigate climate change and contribute to innovative and new energy solutions in urban, regional and remote areas.

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Tourism is one of the driving forces of global economic growth and currently provides for 1 in 11 jobs worldwide. By giving access to decent work opportunities in the tourism sector, society-particularly youth and women - can benefit from increased skills and professional development. The sector's contribution to job certain is recognized in Target 8.9 "By 2030, devise and implement policies to promote sustainable tourism that creates job and promotes local culture and products."

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Tourism development relies on good public and privately supplied infrastructure and an innovative environment. The sector can also incentivize national governments to upgrade their infrastructure and retrofit their industries, making them more sustainable, resource-efficient and clean, as a means to attract tourists and other sources of foreign investment. This should also facilitate further sustainable industrialization, necessary for economic growth, development and innovation.

Reduce inequality within and among countries

Tourism can be a powerful tool for community development and reducing inequalities if it engages local populations and all key stakeholders in its development. Tourism can contribute to urban renewal and rural development and reduce regional imbalances by giving communities the opportunity to prosper in their place of origin. Tourism is also an effective means for developing countries to take part in the global economy. In 2014, Least Developed Countries (LDCs) received US$ 16.4 billion in exports from international tourism, up from US$ 2.6 billion in 2000, making the sector an important pillar of their economies (7% of total exports) and helping some to graduate from the LDC status.

Make cities and human settlements inclusive, safe, resilient and sustainable

A city that is not good for its citizens is not good for tourists. Sustainable tourism has the potential to advance urban infrastructure and universal accessibility, promote regeneration of areas in decay and preserve cultural and natural heritage, assets on which tourism depends. Greater investment in green infrastructure (more efficient transport facilities, reduced air pollution, conservation of heritage sites and open spaces, etc.) should result in smarter and greener cities from which not only residents, but also tourists, can benefit. .

Ensure sustainable consumption and production patterns

A tourism sector that adopts sustainable consumption and production (SCP) practices can play a significant role in accelerating the global shift towards sustainability. To do so, as set i n Target 12.b of Goal 12, it is imperative to "Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products"- The Sustainable Tourism Programme (STP) of the 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns (10YFP) aims at developing such SCP practices, including resource efficient initiatives that result in enhanced economic, social and environmental outcomes.

Take urgent action to combat climate change and its impacts

Tourism contributes to and is affected by climate change. It is, therefore, in the sector's own interest to play a leading role in the global response to climate change. By lowering energy consumption and shifting to renewable energy sources, especially in the transport and accommodation sector, tourism can help tackle one of the most pressing challenges of our time.

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Coastal and maritime tourism's biggest segments, particularly for Small Island Developing States (SIDS), rely on healthy marine ecosystems. Tourism development must be a part of Integrated Coastal Zone Management in order to help conserve and preserve fragile marine ecosystems and serve as a vehicle to promote a blue economy, in line with Target 14.7: "by 2030 increase the economic benefits to SIDS and LDCs from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism".

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.

Majestic landscapes, pristine forests, rich biodiversity, and natural heritage sites are often main reasons why tourists visit a destination. Sustainable tourism can play a major role, not in conserving and preserving biodiversity, but also in respecting terrestrial ecosystems, owing to its efforts towards the reduction of waste and consumption, the conservation of native flora and fauna, and its awareness-raising activities.

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

As tourism revolves around billions of encounters between people of diverse cultural backgrounds, the sector can foster multicultural and inter-faith tolerance and understanding, laying the foundation for more peaceful societies. Sustainable tourism, which benefits and engages local communities, can also provide a source of livelihood, strengthen cultural identities and spur entreprenurial activities, thereby helping to prevent violence and conflict to take root and consolidate peace in post-conflice societies.

Strengthen the means of implementation and revitalize the global partnership for sustainable development

Due to its cross-sectorial nature tourism has the ability to strengthen private/public partnerships and engage multiple stakeholders - international, national regional and local - to work together to achieve the SDGs and other common goals, indeed, public/public cooperation and public/private partnerships are a necessary and core foundation for tourism development, as is an increased awareness in the role of tourism in the delivery on the post-2015 Development Agenda.

Tips for a responsive traveller

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Contact Us

International Innovation Day
City Montessori School
Jopling Road Campus
Lucknow-226 001, UP, INDIA
Mobile: +91 793008222, +91-9415004338
Phone: +91 522 2207747, 2207617
Email: joplingroad@cmseducation.org